World Snooker Tour
Revamping Snooker’s image to captivate today’s global audience.
- Brand Identity
- Broadcast Design
- Event Design
- Motion Design
- Strategy
- Type Design
The click of the cue meeting the cue ball. Bated breath as we wait for the drop. Snooker is all about moments – of tension, of elation, of mind-blowing cue control. However, think of snooker and you’ll no doubt picture its history – from smoky snooker halls to the bright lights of the Crucible.
Many sports have reimagined themselves for the digital age. Why hadn’t snooker? The problem was that snooker and its ageing fanbase were stuck in the past, with many fans reluctant to any change. But, without change, snooker wasn’t going anywhere.
Working with the World Snooker Tour and gathering insights from fans of all ages and levels of engagement, we created an identity fit for the sports landscape of today.
Embracing all aspects of snooker – raw emotion, unparalleled precision, technical mastery, and its iconic status – we’ve redefined ‘snooker culture’ for the modern world, bringing in a new generation of fans while honouring the unique touches and traditions that define snooker’s rich heritage.
Like the start of every snooker frame, WST’s new
look begins with the triangle – a shape that
every fan will know. And as a motif, it’s a portal to the
snooker world, whether scaled up to abstraction
or used as a framing device for content.
Building on this, we created a flexible graphic system
that combines eye-catching photography, a custom
typeface inspired by table pockets, a ball-inspired
palette of colours, and a set of 31 icons.
Designed to adapt to all of WST’s touchpoints and occasions, it’s a cohesive, striking and ownable brand kit that has already won over the snooker community.
Explore more work
The Red Bull Review
Celebrating a year of exceptional
press coverage for Red Bull.
- Art Direction
- Editorial Design
- Motion Design
- Type Design
Bolder Creative
A brand identity that makes sense of the impossible.
- 3D Design
- Brand Identity
- Motion Design
- Strategy
- Website Design
Sports Interactive
Branding the people behind the world’s most beloved football simulation game.
- Art Direction
- Brand Identity
- Motion Design