Upload Agency

Brand meet influencer, Influencer meet brand.

Brand Identity
Motion Design
Type Design

For the past 10 years, Upload has been the UK’s leading talent management agency. Responsible for amplifying a broad spectrum of creators; from groups like The Sidemen and Beta Squad, to individuals such as Angry Ginge or Ben Foster, Upload helps to deliver unrivalled content to the people.

From a design perspective, one thing had existed since the start: the logo. A set of ‘play icons’ formulated into a U-shaped mark that the industry respected. But a brand with this much talent needed more than just a logo to lead them into the next decade — they needed a brand system that could match the energy of their creators.

The vivid new identity is inspired by the logo’s iconic, pentagonal silhouette which scales across the entire brand, packed with attitude and perfect for the content creator universe.

The pentagon shape is not only the perfect shape for
championing talent, but it also informs the distinct cuts
on our bespoke typeface Upload Sans. The full spectrum
of ‘Upload Sans’ provides each of Upload’s sub-brands
their own unique style.