Sports Interactive
Branding the people behind the world’s most beloved football simulation game.
- Art Direction
- Brand Identity
- Motion Design
Sports Interactive have been tenaciously innovating the sports gaming world for more than 30-years. Since it was first released in 2004, their flagship game ‘Football Manager’ is played by more than 6 million people.
While their cutting-edge products enable players worldwide to live out their sporting dreams, the 300-employee organisation promote an environment where employees can develop, excel and create things they genuinely care about.
Our new brand identity for SI is progressive yet retro inspired. The logo, which is based on their ‘94 and ‘06 icon honours their rich heritage while simultaneously unlocking SI’s future.
The wider brand takes on a modular personality. A humble device at the heart of our brand system, ‘The Module’ is born from our logo icon but possesses a huge degree of flexibility.
Team photography is packed with personality, energy and authenticity.
Shot by Jonathan Tomlinson, the goal was never to force any
chemistry but to capture that it was already there.
At the core of SI is research, data and statistics.
We’ve created a set of numerals which are utilised
to add emphasis to key details.
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The One Glove
A hat-trick of goalie glove campaigns, fit for premier league keepers.
- Campaign
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CLUB
The next level in football gaming, where
fantasy football meets management.
- 3D Design
- Illustration
- Motion Design
- UI Design
- Website Design
World Snooker Tour
Revamping Snooker’s image to captivate today’s global audience.
- Brand Identity
- Broadcast Design
- Event Design
- Motion Design
- Strategy
- Type Design
