Human Made
A mark that certifies AI-free creativity.
- 3D Design
- Brand Identity
- Campaign
- Illustration
Introducing The Human Made Mark, the world’s first ‘fair-trade’ style trust mark that certifies AI-free creativity across Film and Commercials.
The concept behind the mark stems from the idea of 'a human touch' — the individuality that every human brings to a film at every step of the creative journey. Nothing embodies this idea more perfectly than a human finger-print.
Small but mighty, The Human Made Mark is a beacon to the creative human spirit. Already in use on feature length films, including "Little Lorraine" (which premiered at Toronto Film Festival), Human Made has also partnered with The Directors Guild of Canada to highlight the importance of human creativity in the film industry.
The hidden character within the mark acknowledges the people you don’t see so obviously when watching a film: the storyboard artists, the sound technicians, the costume designers, while the mark’s overall style is informed by the earliest marks of mankind, cave paintings.
Ident created by Bafta Longlisted animator
Gagandeep Kaur Chahal.
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