DICE Furniture
Creating an identity for a furniture dealership with many sides to it.
- Brand Identity
- Motion Design
- Website Design
Dice is a furniture dealership dedicated to elevating modern workspaces. As an authorised MillerKnoll dealer, they partner with renowned brands like Vitra, HermanMiller and HAY to craft thoughtfully designed office environments, as well as large-scale refurbishments and relocations.
The rebrand is led by The Swatch, a fabric sample with multiple sides to its behaviours. Speaking to Dice’s personalised, customer-centric approach, The Swatch adapts its framework to showcase products, partners and messaging.
The bespoke type in the Dice logo has been carefully
crafted to reflect the
character of the ‘Dice’ icon
and the modernity of their products.
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