CLUB

The next level in football gaming, where
fantasy football meets management.

  • 3D Design
  • Illustration
  • Motion Design
  • UI Design
  • Website Design

Step into the shoes of a Football Club Owner and build a legacy from the ground up. Introducing CLUB, a free-to-play mobile game that aims to elevate football gaming – where live Premier League scores combine with casual football management and squad-building gameplay.

100000+ Club Owners
No.3 App Store Free Sport Games
22000+ Social Community

Rooted in extensive football and gaming knowledge,
CLUB – the debut game of Formation Games –
features insights from internationally acclaimed football
and gaming experts. Promising to revolutionise the
football-gaming genre, CLUB needed to make its
voice heard, not only in the casual gaming world but
also among football fans.

Formation brought Monday Nights in from the very beginning, where we helped to shape the game’s visual experience and build the CLUB brand world. Packed with energy, the interface is easy to explore, with all the hype and excitement of live matches. Our approach drew upon branding principles. One clean and consistent UI system, made of a few core geometric shapes, is embedded throughout the entire game.

The CLUB logo, which is a symbol of the different
layers of fandom or ownership (your club, your fans,
your team), stays lowkey for more subdued uses
but knows when to go all-out-attack – pulsing across
your screen in player-signing reveals that build suspense.

For the most captivating moments, we tapped into the visual energy of gaming – think glowing borders and drop shadows that make everything claimable and clickable, amping up every interaction. This gamified approach fuelled our roster of icons, colours, and textures, all designed to gas up the fan experience.

CLUB speaks to the generation who don’t want their
gaming and social lives to be compartmentalised.
A dynamic ‘match feed’ creates dialogues between
users’ teams, with gamified updates.

Just as your club will grow from strength to strength, CLUB has plenty more customisable features in the pipeline. Stay tuned!

"When redefining an entire category, you need partners who match your ambition — and have the talent to deliver. Monday Nights consistently exceed our expectations. We're proud to call them teammates as they help shape CLUB into the next global football game for fans around the world."

Tom Russell Co-Founder & Marketing Director

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