World Snooker Tour

World Snooker Tour approached Monday Nights with a simple task, authentically define and design ‘snooker culture’ for the modern world. This represented an opportunity to bravely attract an entirely new generation of fans whilst honouring snooker’s rich heritage.

At the heart of the new identity is The Triangle, an icon that’s unmistakably snooker. Around this, Monday Nights created a vibrant and impactful system unifying the tour calendar, and captivating millions of fans across the globe.